Website accessibility for online supermarkets and grocery delivery
Since 28 June 2025 digital accessibility is a legal requirement for online supermarkets and grocery delivery too. Check for free, in about a minute, whether your site meets the WCAG 2.1 AA criteria required by the European regulation.
Why it concerns you too
Online grocery shopping is an e-commerce service in every respect, covered by the European Accessibility Act. It is also one of the services used most by people with reduced mobility or visual impairments: an inaccessible site shuts out the very customers who need it most.
The obligation comes from EU Directive 2019/882 (European Accessibility Act), fully applicable since 28 June 2025. Non-compliance risks administrative fines, consumer complaints and remediation orders. Only service microenterprises are exempt: fewer than 10 employees and less than €2 million turnover.
The issues we find most often in this sector
Quantity controls without labels
The + and − buttons for quantities announce neither the product nor the value: updating the cart blind is impossible.
Dynamic lists that never announce changes
Products added, substituted or out of stock with no notice to assistive technologies (no aria-live).
Multi-step checkout with timers
Delivery slots that expire and timed mandatory steps, with no way to extend them.
These are recurring examples found in scans of sites in this sector: your site may have others (or none at all). The only way to know is to check.
Check now, it's free
Check your online grocery service for free: 30 seconds, no sign-up.
Analyse your site for freeFrequently asked questions
- Does the European Accessibility Act apply to online supermarkets and grocery delivery?
- Online grocery shopping is an e-commerce service in every respect, covered by the European Accessibility Act. It is also one of the services used most by people with reduced mobility or visual impairments: an inaccessible site shuts out the very customers who need it most.
- Which accessibility issues are typical for online supermarkets and grocery delivery?
- The three we find most often: Quantity controls without labels; Dynamic lists that never announce changes; Multi-step checkout with timers.
- How do I check whether my site is compliant?
- Start with the free EAA Sentinel scan: a real browser analyses up to 3 pages of your site and returns a 0-100 score with the most severe issues in about a minute. The full report (€49 one-time) extends the analysis to up to 50 pages, with every issue and fix instructions. Automated analysis detects 30-40% of WCAG issues — the machine-verifiable ones: full compliance also requires manual checks.
Want the regulatory picture for your sector? European Accessibility Act for online supermarkets and grocery delivery