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Website accessibility for online insurance

Since 28 June 2025 digital accessibility is a legal requirement for online insurance too. Check for free, in about a minute, whether your site meets the WCAG 2.1 AA criteria required by the European regulation.

Why it concerns you too

Selling or managing policies online for consumers falls within the services covered by the European Accessibility Act (e-commerce and financial services). Multi-step quote tools, the core of insurance conversion, are also the point where a disabled user is most often left halfway.

The obligation comes from EU Directive 2019/882 (European Accessibility Act), fully applicable since 28 June 2025. Non-compliance risks administrative fines, consumer complaints and remediation orders. Only service microenterprises are exempt: fewer than 10 employees and less than €2 million turnover.

The issues we find most often in this sector

  1. Fragile multi-step quote tools

    Sliders, toggles and conditional fields with no labels and no status announcements: the quote breaks at the second step.

  2. Confusing coverage comparison tables

    Plan comparisons using icons only (ticks and crosses) with no text: anyone who cannot see them does not know what is included.

  3. Information sets as inaccessible PDFs

    The mandatory pre-contractual documentation published as unstructured PDFs.

These are recurring examples found in scans of sites in this sector: your site may have others (or none at all). The only way to know is to check.

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Find out for free whether your quote tool excludes customers: scan in 30 seconds.

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Frequently asked questions

Does the European Accessibility Act apply to online insurance?
Selling or managing policies online for consumers falls within the services covered by the European Accessibility Act (e-commerce and financial services). Multi-step quote tools, the core of insurance conversion, are also the point where a disabled user is most often left halfway.
Which accessibility issues are typical for online insurance?
The three we find most often: Fragile multi-step quote tools; Confusing coverage comparison tables; Information sets as inaccessible PDFs.
How do I check whether my site is compliant?
Start with the free EAA Sentinel scan: a real browser analyses up to 3 pages of your site and returns a 0-100 score with the most severe issues in about a minute. The full report (€49 one-time) extends the analysis to up to 50 pages, with every issue and fix instructions. Automated analysis detects 30-40% of WCAG issues — the machine-verifiable ones: full compliance also requires manual checks.

Want the regulatory picture for your sector? European Accessibility Act for online insurance

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