European Accessibility Act for online supermarkets and grocery delivery
The European Accessibility Act (EU Directive 2019/882) has been fully applicable since 28 June 2025 and covers online supermarkets and grocery delivery as well. Here's what it means in practice and how to check your site right away.
Why it concerns you too
Online grocery shopping is an e-commerce service in every respect, covered by the European Accessibility Act. It is also one of the services used most by people with reduced mobility or visual impairments: an inaccessible site shuts out the very customers who need it most.
The obligation comes from EU Directive 2019/882 (European Accessibility Act), fully applicable since 28 June 2025. Non-compliance risks administrative fines, consumer complaints and remediation orders. Only service microenterprises are exempt: fewer than 10 employees and less than €2 million turnover.
The issues we find most often in this sector
Quantity controls without labels
The + and − buttons for quantities announce neither the product nor the value: updating the cart blind is impossible.
Dynamic lists that never announce changes
Products added, substituted or out of stock with no notice to assistive technologies (no aria-live).
Multi-step checkout with timers
Delivery slots that expire and timed mandatory steps, with no way to extend them.
These are recurring examples found in scans of sites in this sector: your site may have others (or none at all). The only way to know is to check.
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Analyse your site for freeFrequently asked questions
- Does the European Accessibility Act apply to online supermarkets and grocery delivery?
- Online grocery shopping is an e-commerce service in every respect, covered by the European Accessibility Act. It is also one of the services used most by people with reduced mobility or visual impairments: an inaccessible site shuts out the very customers who need it most.
- Which accessibility issues are typical for online supermarkets and grocery delivery?
- The three we find most often: Quantity controls without labels; Dynamic lists that never announce changes; Multi-step checkout with timers.
- How do I check whether my site is compliant?
- Start with the free EAA Sentinel scan: a real browser analyses up to 3 pages of your site and returns a 0-100 score with the most severe issues in about a minute. The full report (€49 one-time) extends the analysis to up to 50 pages, with every issue and fix instructions. Automated analysis detects 30-40% of WCAG issues — the machine-verifiable ones: full compliance also requires manual checks.
Prefer to start from the technical check? Accessibility check for online supermarkets and grocery delivery