Website accessibility for sports and outdoor e-commerce
Since 28 June 2025 digital accessibility is a legal requirement for sports and outdoor e-commerce too. Check for free, in about a minute, whether your site meets the WCAG 2.1 AA criteria required by the European regulation.
Why it concerns you too
Selling sports equipment and clothing online to European consumers falls under the European Accessibility Act. Size guides, technical filters and product videos — decisive for conversion in this sector — are also its weakest points under WCAG.
The obligation comes from EU Directive 2019/882 (European Accessibility Act), fully applicable since 28 June 2025. Non-compliance risks administrative fines, consumer complaints and remediation orders. Only service microenterprises are exempt: fewer than 10 employees and less than €2 million turnover.
The issues we find most often in this sector
Size guides as images
Size charts photographed or rendered as images: screen-reader users cannot choose their size.
Complex technical filters that are not accessible
Price range sliders and filters by weight and size with no labels and no keyboard support.
Product videos without captions
Reviews and demo videos with technical information that is spoken only.
These are recurring examples found in scans of sites in this sector: your site may have others (or none at all). The only way to know is to check.
Check now, it's free
Run the free test on your sports shop: WCAG result in 30 seconds.
Analyse your site for freeFrequently asked questions
- Does the European Accessibility Act apply to sports and outdoor e-commerce?
- Selling sports equipment and clothing online to European consumers falls under the European Accessibility Act. Size guides, technical filters and product videos — decisive for conversion in this sector — are also its weakest points under WCAG.
- Which accessibility issues are typical for sports and outdoor e-commerce?
- The three we find most often: Size guides as images; Complex technical filters that are not accessible; Product videos without captions.
- How do I check whether my site is compliant?
- Start with the free EAA Sentinel scan: a real browser analyses up to 3 pages of your site and returns a 0-100 score with the most severe issues in about a minute. The full report (€49 one-time) extends the analysis to up to 50 pages, with every issue and fix instructions. Automated analysis detects 30-40% of WCAG issues — the machine-verifiable ones: full compliance also requires manual checks.
Want the regulatory picture for your sector? European Accessibility Act for sports and outdoor e-commerce