European Accessibility Act for toy and baby stores
The European Accessibility Act (EU Directive 2019/882) has been fully applicable since 28 June 2025 and covers toy and baby stores as well. Here's what it means in practice and how to check your site right away.
Why it concerns you too
Toy and baby-goods shops sell to consumers and are covered by the European Accessibility Act like any e-commerce. Their customers also include many parents and grandparents with disabilities: ease of use here is part of the service.
The obligation comes from EU Directive 2019/882 (European Accessibility Act), fully applicable since 28 June 2025. Non-compliance risks administrative fines, consumer complaints and remediation orders. Only service microenterprises are exempt: fewer than 10 employees and less than €2 million turnover.
The issues we find most often in this sector
Inaccessible age and category filters
Age ranges and categories offered as clickable coloured pills with no accessible name and no selected state.
Bright colours, poor contrast
White text on vivid backgrounds and prices in bright colours: cheerful, but below the WCAG readability threshold.
Safety warnings as image PDFs
Age and safety guidance — mandatory information — published in formats assistive technologies cannot read.
These are recurring examples found in scans of sites in this sector: your site may have others (or none at all). The only way to know is to check.
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A free 30-second scan: find out if your online store is usable by every parent.
Analyse your site for freeFrequently asked questions
- Does the European Accessibility Act apply to toy and baby stores?
- Toy and baby-goods shops sell to consumers and are covered by the European Accessibility Act like any e-commerce. Their customers also include many parents and grandparents with disabilities: ease of use here is part of the service.
- Which accessibility issues are typical for toy and baby stores?
- The three we find most often: Inaccessible age and category filters; Bright colours, poor contrast; Safety warnings as image PDFs.
- How do I check whether my site is compliant?
- Start with the free EAA Sentinel scan: a real browser analyses up to 3 pages of your site and returns a 0-100 score with the most severe issues in about a minute. The full report (€49 one-time) extends the analysis to up to 50 pages, with every issue and fix instructions. Automated analysis detects 30-40% of WCAG issues — the machine-verifiable ones: full compliance also requires manual checks.
Prefer to start from the technical check? Accessibility check for toy and baby stores