European Accessibility Act for home appliance e-commerce
The European Accessibility Act (EU Directive 2019/882) has been fully applicable since 28 June 2025 and covers home appliance e-commerce as well. Here's what it means in practice and how to check your site right away.
Why it concerns you too
Selling home appliances online to European consumers falls under the European Accessibility Act; on top of that, many products sold (with displays and interfaces) have accessibility requirements of their own. Energy labels, datasheets and built-in configurators are the typical trouble spots.
The obligation comes from EU Directive 2019/882 (European Accessibility Act), fully applicable since 28 June 2025. Non-compliance risks administrative fines, consumer complaints and remediation orders. Only service microenterprises are exempt: fewer than 10 employees and less than €2 million turnover.
The issues we find most often in this sector
Energy labels as images only
Energy class and consumption shown as an image with no alt text: information decisive for the purchase, invisible to screen readers.
Visual-only built-in configurators
Size and installation choices left to clickable graphic diagrams with no text alternative.
Datasheets in malformed tables
Dimensions, capacity and programmes in tables with no proper headers.
These are recurring examples found in scans of sites in this sector: your site may have others (or none at all). The only way to know is to check.
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Analyse your site for freeFrequently asked questions
- Does the European Accessibility Act apply to home appliance e-commerce?
- Selling home appliances online to European consumers falls under the European Accessibility Act; on top of that, many products sold (with displays and interfaces) have accessibility requirements of their own. Energy labels, datasheets and built-in configurators are the typical trouble spots.
- Which accessibility issues are typical for home appliance e-commerce?
- The three we find most often: Energy labels as images only; Visual-only built-in configurators; Datasheets in malformed tables.
- How do I check whether my site is compliant?
- Start with the free EAA Sentinel scan: a real browser analyses up to 3 pages of your site and returns a 0-100 score with the most severe issues in about a minute. The full report (€49 one-time) extends the analysis to up to 50 pages, with every issue and fix instructions. Automated analysis detects 30-40% of WCAG issues — the machine-verifiable ones: full compliance also requires manual checks.
Prefer to start from the technical check? Accessibility check for home appliance e-commerce